Competitive Differentiation

What makes us unique

Elevator Pitch Templates

Quick company descriptions for different audiences

Q1 2026 Key Messages

Current quarter messaging framework

Product Positioning Documents

How we talk about our products

Company Mission & Vision Statemen

Core values and company direction

Brand Style Guide (PDF)

Complete visual identity guidelines

Logo Files & Usage Guidelines

Download logos and learn proper usage

Color Palette & Typography

Brand colors and approved fonts

Social Media Templates

Ready-to-use branded templates

Email Signature Standards

How to format your email signature

PowerPoint Template Library

Branded presentation templates

Brand Guidelines

Visual identity, logos, and templates

Tips & Tricks for Submitting Requests

  • Plan ahead:Submit requests at least 2 weeks in advance for best results
  • Be specific: Include target audience, key messages, and desired outcomes
  • Provide context: Explain why this communication is needed and what success looks like
  • Attach materials:Include any drafts, images, or reference materials upfront
  • Check the guides: Review "What to Request Comms For" section before submitting

Submit a Request

Introduction to Communications at [Company]

Overview 5 min

How to Write Effective Internal Announcements

Writing 8 min

Social Media Best Practices

Social Media 12 min

Brand Voice & Tone Guidelines

Branding 10 min

Using Comms Request Form Tutorial

Process 6 min

Crisis Communication Protocols

Crisis Mgmt 15

Working with Media & Press

PR 11 min

Do's & Don'ts

✓ DO

  • ✓ Do align with brand voice and key messaging
  • ✓ Do proofread all communications before sending
  • ✓ Do consider your audience and tailor messaging accordingly
  • ✓ Do use approved templates and brand assets
  • ✓ Do submit requests with adequate lead time (minimum 2 weeks)
  • ✓ Do provide clear objectives and success metrics
  • ✓ Do collaborate with comms team early in the planning process

✗ DON'T

  • ✗ Don't make public statements without comms team approval
  • ✗ Don't use unapproved logos, colors, or fonts
  • ✗ Don't share confidential information externally
  • ✗ Don't create your own templates without consulting brand guidelines
  • ✗ Don't wait until the last minute to request support
  • ✗ Don't assume all communications need to go to all audiences
  • ✗ Don't speak to media or press without media training

What to Request Comms For

Understand when to engage the communications team

Always Request Support
  • Press releases and media outreach
  • External announcements (customers, partners, public)
  • Company-wide internal announcements
  • Crisis or sensitive communications
  • Executive communications
  • Brand campaigns and major initiatives
  • Website updates and new content
  • Social media campaigns
Consider Requesting Support
  • Department-wide announcements
  • Event promotions (internal or external)
  • New product/feature launches
  • Customer communications and newsletters
  • Blog posts and thought leadership
  • Employee recognition and stories
  • Partnership announcements
No Need to Request
  • No Need to Request
  • One-on-one emails
  • Small team updates within your department
  • Meeting invitations
  • Project status updates for your immediate team
  • Personal social media posts (unless representing company)

How to Submit a Comms Request

Step-by-step guide to filling out the request form

PDF • 245 KB

Social Media Posting Guidelines

Best practices for company social accounts

PDF • 312 KB

Writing for the Web

Guidelines for website copy and blog posts

PDF • 189 KB

Email Marketing Checklist

Pre-send checklist for email campaigns

PDF • 156 KB

Media Interview Preparation

How to prepare for press interviews

PDF • 401 KB